As I was doing some research on the internet, the other day, I came across these amazing photos by Erik Lefander. The photo shoot was about presenting the work of Massproductions with  the impeccable styling of Analeena interiors.
For those who haven’t heard of Massproductions yet, it is a Stockholm based company of industrial design with a pioneering approach. They assumed control of the entire production chain – manufacturing, sales and marketing. Quite impressive, ha? And quoting  from their site: “Holistic understanding of the manufacturing process – from tools to materials and environmental concerns – not only makes the whole process more efficient, but adds clarity and purpose to the designs”.

Judging from the final result I couldn’t agree more! Enjoy!